chronicle higher educ
For self-promoting independent artist, the idea of taking on a radio promotion campaign can, in itself, become overwhelming. However, this idea is generally based on artists of the stature of trying to get airplay around the world with a local budget.
And in doing so, self-promoting independent artists quickly discover that another factor not generally considered previously … participate in a radio campaign promoting worldwide translates to hundreds and possibly thousands of CD for media contacts only.
As you can see, this can also quickly become a nightmare for independent artists, in particular, if the promotion budget only allows the purchase of 1,000 CD packages at once.
From the University of the 1980s, the radio became a dominant force not only in discovering independent artists, but also in introducing new artists to the general public. Hundreds of these artists in particular have gone on to become established 'household' names.
Similarly, the level of college radio has a continuous history presentation of practically all forms of music, much of which never see the proverbial light of day on commercial radio level and, many cases, either at the noncommercial.
Therefore, if an artist has limited funds for radio promotion, it is recommended that only those who start college radio for the following reasons:
* Access much easier and faster to airwaves
* Far more specialty abundant and shows the mixture and programs
* Increased opportunities for both in the studio and telephone interviews to promote music releases
* More opportunities for station ID checks for further publicity
* Press for college campuses that will more willing to accept and support the music played on their campus stations to create a campus-buzz range
* A built-in list and market the community campus to replicate the live performances of more support and supplement campus airplay and campus press coverage
* An opportunity for the distribution base through provision of both campus bookstores and campus music stores with music releases
It is the college market a viable market for music sales?
Although the question is rhetorical in nature, please review the statistics of the U.S. population below the University:
* There are 631 public schools and 4-year universities with a combined population of 6,236,455 students.
* There is also 1,835 4 private colleges and universities with a combined population of 3,440,953 students.
* In addition, there is 1081 2-year public colleges with a combined population of 5,996,701 students.
* Furthermore, 621 2-year private colleges host another 253,878 students.
This makes U.S. population overall average of students to a whopping 15,927,987 minimum every year. And most people attend some form of higher education than ever before.
Now even the less popular genres are sure to find a financial comfort zone with a market of nearly 16 million unique principals.
So what results could really popular genres of commercial music experience, simply by working the various entities of the university market, ie, campus radio, campus press, campus bookstores, music stores, campus, campus live performances? Quite the pleasant, suspect.
But, remember! The above statistics refers only U.S. college / university potential audience. Radio University also has respectable portion of listeners who will * not * students.
Add to that, listeners of the radio at the university who strictly listen to the line university radio transmission, and may or may not be in the geographical area of the university, ie, military service members.
There are also many more college market abroad, of which US-based artists would do well to approach English-speaking First Nations, ie UK, Australia, Ireland then moved to additional nations.
While it may (or not) be true that it is possible that commercial radio stations to be the main the driving force behind most retail sales, that theory can not be so relevant today, given the fact that:
* With the Internet, artists are no longer obliged to sell millions of CDs to make a great living financially
* Artists have greater and easier access to stations more radio (broadcast, satellite, Internet, college)
* With the university community, and all of its combined promotion and sales aspects (radio, bookstores, music stores, live performances), if successful, the college market campaign can equalize and, in some cases even replace the results of commercial radio. ______________________________________________
[--- Additional Statistics ---]
Top 10 College inscription:
Miami-Dade College (51,717) of the University of Texas at Austin (50,616) of Ohio State University (48,477) of the University of Minnesota-Twin Cities (46,597) of the University of Florida (46,516) of Arizona State University (45,693) Texas A & M University (44,618) of Michigan State University (44,227) of the University of Wisconsin Madison (40,912) Pennsylvania State University in University Park (40,828)
(The above figures were reported in Almanac 2004-2005, published by Chronicle of Higher Education, 27 August 2004.) ______________________________________
Whatever music students:
According to a recent Harris Interactive survey, college students spend 200 billion U.S. dollars … So … BILLION dollars per year, with 76% of students who have spent $ 2,746,000 on music alone.
Note: As an added benefit, self-promoting independent artist must also create a radio campaign to promote Internet simultaneously, since most of the 'network of stations are accepting of MP3 for the radios, thus reducing packaging and shipping of CDs to stations.
About the Author:
Kenny Love is president of MuBiz.com, a promotion and media publicity firm for musicians. Get complete details at
MySpace.com
and at
the MuBiz.com website
.
Article Source: ArticlesBase.com – College Radio: The Most Important Radio Level for Independents
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The Chronicle of Higher Education. (Introduction).: An article from: Peer Review $5.95 This digital document is an article from Peer Review, published by Association of American Colleges and Universities on March 22, 2003. The length of the article is 770 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Cit… |
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