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Friday, February 27th, 2009
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How Foursquare Makes Use Of GeoMarketing To It’s Advantage
Foursquare recently just passed the million user mark. While that might not be a whole lot when compared with the hundreds of millions of people using Social Media Giants like Twitter and Facebook, it’s still a respectable number for a web start-up company to obtain. So, how is it getting this many users? For now, the incentives to using Foursquare are pretty slim, just little “badges” really, but enough big companies looking for the next big social media site have started to pin their hopes on this little program, and it seems like theres some pretty cool deals coming down the pipe. Heres a few of the cooler ones:
Bravo Television helps fans stalk their favourite shows:
Cable television network Bravo is now using Foursquare to help drive its viewers to over 500 locations associated with the network’s shows. The incentives offered aren’t great for now, just more badges, but Bravo is promising that there will be sweepstakes and awards coming in the future.The Wall Street Journal Uses Foursquare To Distribute Exclusive News:
The Wall Street Journal recently launched a new metro section solely for New York, and is using Foursquare to help promote it. As well as offering the normal badges for checking in to certain locales, the Journal is using Foursquare as a distributor for some of its exclusive NYC-related news.Zagat Makes Its Reviews More Accessible:
Before you ‘check in’ to an eatery on Foursquare, users will soon be able to view the attached Zagat reviews, as well as share their own reviews to other Foursquare users. Of course, there’s also an obligatory ‘Foodie’ badge involved that is gained when a Foursquare user checks into a Zagat-rated restaurant.MTV Also Helps Fans Stalk their Favourites:
In a truly horrifying turn of events, MTV wants their (and VH1) viewers to be able to follow the movements of their favourite reality TV stars. As if Reality TV wasnt disturbing enough, “personalities” from shows such as Jersey Shore, The Hills, The City and Real World: New Orleans will be receiving their own ‘celebrity mode’ Foursquare accounts that will be publicly accessible to anyone who wants to know what they’re up to. You know, beyond what is shown in the television shows constantly chronicling their lives.Starbucks:
Starbucks was, and is one of the first truly big brands to dive head first into social media, so it’s not really shocking that it has a deal going on Foursquare. Coffee Lovers can get their Foursquare ‘Baristas Badge’ by checking in on Foursquare from five different Starbucks coffee shops. Starbucks is also currently considering ways to reward customers who check-in frequently, which really shouldn’t be much of a problem for them at all. Free coffee anyone? Why are all these major companies signing up with Foursquare? Personally, I think its because Foursquare was designed almost exclusively for GeoMarketing. Sure, you can use it to see what your friends favourite places to eat are, but that in itself is a great marketing tool. As long as Foursquare keeps away from the privacy pitfalls that are currently being fallen into by Facebook, it should continue to grow. After all, there’s no real negative to using Foursquare to promote your own activities and, while there isn’t too much of an upside right now, there looks to be some pretty cool deals coming through it down the road.
About the Author
Jonathan Meier is the Marketing and Social Media Coordinator for O Hotel Suites, the premiere property manager for
fully furnished apartments
and
hotel apartments
in Calgary, Alberta. When he’s not at the Hotel dealing with the daily dose of craziness he’s usually out in the mountains near his hometown of Canmore where he can be seen climbing, skiing, or doing anything at all that doesn’t involve computers.
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